Often when conducting email promotions, you can actually overlook the many email marketing tools that happen to be vital that you the process. Lots of people think that sending marketing emails is all about getting an autoresponder and that’s it. In fact you require more e-mail marketing tools than just an autoresponder to ensure success as a professional marketer.
Let’s glance at the 4 email marketing tools every professional email marketer should have with their locker:
Tool 1 – Autoresponder Service
We’ll start out with obviously the autoresponder service first. If you would like ensure that you are performing the ideal job possible, it is advisable to sign up for a paid professional service like Aweber or Get Response.
Free autoresponders just don’t cut it. Their deliverability rates are horrible, ads are usually a part of your emails and they only permit you to send to your limited quantity of subscribers. Professional services, however, boast higher deliverability rates since they have existing relationships with email agencies that enable almost all of their emails to be delivered.
Tool 2 – Tracking Service
The second tool an email marketer should get is Tracking Group Emails that allows you to track clicks and sales. Although autoresponders provide their very own tracking services, these often spew out long ugly links should you use text emails. Having such long links may lower your click-through rates by using a non-tech savvy audience, who rec1pients not like simply clicking long links. An alternative is to try using tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz allow you to track sales for your very own products also, while BudURL and Bit dot ly only enable you to track clicks.
Besides the mandatory autoresponder and tracking service, a delivery monitoring services are an extra tool you can look at for monitoring your email campaigns. These types of services enable you to monitor the deliverability rates of your mailings.
The way in which this is done is they could have a seed set of emails registered at all the major providers, like Gmail, Hotmail and Yahoo. You download this seed list and import it to your autoresponder. From there, you are able to track the deliverability rate for this seed list, which provides you a wise idea of how well your emails are becoming delivered.
In the event you email your subscribers often, maintaining some type of ‘broadcast calendar’ is a good idea. You may either create a simple calendar using Notepad or if you are more traditional, use an offline calendar or possibly a notebook. Doing this allows you to maintain your email campaigns organized which means you don’t lose a record of when and what you need to be mailing out.