How to Use Social Media for Lead Generation
View more documents from HubSpot Marketing. via www.slideshare.net
The folks at Hubspot coined the phrase Inbound Marketing and they have mastered the art. They've even written a book about it!
This presentation outlines in clear detail how to go about using attraction-based marketing techniques to turn visitors into buyers. If you're in sales or marketing, take time to review this.
Let me suggest some other resources:
Can Social Media and Lead Generation Coalesce - post by Chris Sietsema (on Jason Baer's blog)
Best Fits for Social Media in the Sale Cycle - post by Chris Brogan
Increase B2B Lead Generation Using Social Media - Social Media B2B
LinkedIn: 22 Ways to Dominate - post/presentation by Jason Baer
The Complete Guide to Using Twitter for Business - ebook by moi (needs updating, but basic content is cogent)
The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media (I know, I'm pimping my own book, but there's good stuff in there that applies to this topic.)
How about you? What resources dealing with social media and lead generation would you recommend?
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